Student-Selected Articles for Advertising Topic

Note to students: these articles are available from Rio Hondo College campus computers. If you are off-campus, you will need to open a new window, authenticate through https://rioweb.riohondo.edu/Library/; click on ProQuest, then switch back to this page for the links to work. These are NOT in MLA style citation format, however.
• Study: Placement to surge 25% in '06
Marc Graser, T L Stanley. Advertising Age (Midwest region edition). Chicago: Aug 28, 2006. Vol. 77, Iss. 35; p. 6 (1 page)
• BET YOU CAN'T TIVO PAST THIS
Burt Helm. Business Week. New York: Apr 24, 2006. p. 38
• Is It a Show or a Commercial?
Lorne Manly. New York Times Upfront. New York: Jan 9, 2006. Vol. 138, Iss. 8; p. 14 (4 pages)
• Depictions of Health Care Consumer Empowerment: A Comparative Content Analysis of DTC Advertising at Two Points in Time
Amy Handlin. The Business Review, Cambridge. Hollywood: Summer 2006. Vol. 5, Iss. 2; p. 43 (5 pages)
• Ten Years and 1 Master Settlement Agreement Later: The Nature and Frequency of Alcohol and Tobacco Promotion in Televised Sports, 2000 Through 2002
Lara Zwarun. American Journal of Public Health. Washington: Aug 2006. Vol. 96, Iss. 8; p. 1492 (6 pages)
• PROGRESSIVE YET TRADITIONAL: The Portrayal of Women Compared to That of Men in E-Commerce Magazine Advertisements
Stephen K Koernig, Neil Granitz. Journal of Advertising. Provo: Summer 2006. Vol. 35, Iss. 2; p. 81 (18 pages)
• The New Ad Game; Advanced technology is finally allowing advertisers to get inside videogames like never before. Welcome to the new frontier.; [U.S. Edition Edition]
Jessica Ramirez. Newsweek. New York: Jul 31, 2006. Vol. 148, Iss. 4; p. 42
• Kaiser Family Foundation, U.S.; Kaiser Family Foundation releases first analysis of online food advertising targeting children
Lab Business Week. Atlanta: Aug 20, 2006. p. 186
• Sirius Ad Is Best Bet for Most Sexist; Women Advertising Group Is Serious About Anderson Using Body to Clean Car
Suzanne Vranica. Wall Street Journal (Eastern edition). New York, N.Y.: Apr 1, 2004. p. B.6
• Learning lessons from the YouTube generation
Kate Nicholson. Campaign. Teddington: Aug 18, 2006. p. 14 (1 page)
• Boring and banal: That's a pretty good fit for Lee
Bob Garfield. Advertising Age (Midwest region edition). Chicago: Sep 11, 2006. Vol. 77, Iss. 37; p. 45 (1 page)
• A Functional Analysis of Presidential Direct Mail Advertising
William L Benoit, Kevin A Stein. Communication Studies. West Lafayette: Sep 2005. Vol. 56, Iss. 3; p. 203 (23 pages)